When I built Surge to New Levels Gym I had two things in mind: quality and professionalism. This is something that as an owner I've tried to establish early on with not only my members and guests but also my clients. In powerlifting I think there is a misconception that a dirty floor, leaking toilets, and ugly paint jobs means hardcore and that's something that I wanted to avoid when building the gym.
Instead I strongly believe that what makes a gym hardcore is the intensity of the lifters that it welcomes. At any time in my gym the mood can switch from easy going in the morning with my older clients to intense and loud in the evening with my powerlifting members. Either way the gym stays clean and everyone respects the equipment and each other.
So why is keeping the gym clean important? Well it commands respect from its members. When people don't care about something they are more likely to devalue it and ruin a gym. What's a $500 squat bar really worth if you have people doing cleans with it? Nothing. This is something we avoid and set early on.
Our culture will continue to grow as our gym grows but one thing that will never change is the need for quality and professionalism. There will always be business for people who want hardcore, gym rats who don't want to put their away their weights, etc. but unfortunately for them it won't be at Surge to New Levels.
Respect and be respected. Clean after yourself, treat others well, and be open to learn and grow.